Today, I received the Liberal Democrats' election address for the Borough Council election. When I was an election agent we always delivered our main election address during the final weekend of the election campaign - send it out too early and its impact is lost. Deliver it in the week of the election and people think you are thin on the ground, as they do if it is delivered three weeks before election day. So, spot on for timing.
The personal information about the Lib Dem candidate is by far the best of the three candidates' election addresses. Also a good photograph taken against the background of Toad Rock, a local beauty spot. Excellent touch.
Unfortunately the policies of the Liberal Democrats do not all stack up: there are promises which either for legal reasons or because powers are vested elsewhere than in the Town Hall that will frustrate their ability to deliver. More to the point where the Lib Dems state that We will it misses the point that should the Conservatives lose every seat they contest they will maintain a majority on the council.
Vague promises on encouraging businesses to locate, grow and prosper (how and at what cost) and improved community facilities (again, how and at what cost) and a promise to submit any redevelopment plans for our town centre to a full and effective public consultation.
When you do not expect, or cannot because of the arithmetic of seats held, to gain power you can make all sorts of promises in the confident knowledge you will not have to implement them.
Not a mention of that nice Mr Clegg anywhere in the document.
My money is on the Lib Dem to win in Rusthall. The Conservatives will lose votes to the UKIP candidate.
KENT COMMUNITY ACTIVIST: acerbic, carping, caustic, curmudgeonly,critical, cynical, grumpy, moaning, sardonic and plain speaking.
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